A fighter is a metaphor. It’s a metaphor for anyone who doesn’t want to take life lying down and be counted out. It’s a metaphor for anyone who believes that having abs of steel doesn’t mean you have guts, and doing cardio doesn’t give you heart. Looking good makes you confident,but being good makes you competent.
Boxing was invented for the underdog. It’s a way for smaller guys to beat bigger guys. It’s brains over brawn – David vs.Goliath, Rocky vs. Apollo, You vs The World. It’s not the size of the dog in the fight, it’s the size of the fight in the dog. It’s your story, it’s my story and it’s the American Story.
Training like a fighter makes you think like a fighter, breathe like a fighter and perform like a fighter. Doing it without getting your nose broken is where we come in. We train business professionals like professional boxers to become boxing professionals. You get all of the Thriller, none of the Raging Bull.
We don’t make life easier, we just make you tougher.